This guide explains how to deal with websites that have
fallen on Google ’s search ranking. It consists of three simple and most
important steps: identifying the page where the ranking has dropped,
investigating the cause of the ranking drop, and how to deal with the
situation.
Suddenly the loss of targeted
organic website traffic from search engines due to a sudden drop in website
search rankings is a significant loss. As a result, the sudden drop in
rankings will cause a shock and panic to find solutions.
However, the possible causes range from penalties, links,
algorithms, site changes, and UX. The important thing is to take
appropriate steps instead of acting in an impatient manner. And that's why
this guide should be useful for you.
Step1. Check if the search order has dropped
Before investigating the cause of the search drop, find out
if your website ’s search ranking has really dropped on Google. Buy
Organic Traffic and find out what so many already know ... This traffic is highly targeted by keywords
and geography If the ranking of the top-ranked page drops significantly,
organic traffic and conversions will decrease, which will have a significant
impact on revenue.
Therefore, it is necessary to know not only whether the
ranking has dropped, but also the current status of which page has been
affected. Use Google Search Console, Google Analytics, tracking tools,
Ahrefs, etc. to check the situation.
Since it is efficient to organize the survey contents in
a spreadsheet as follows, please download a simple template for grasping the
current situation from the following free of charge. Can be used with
Google Sheets or Excel.
Free template
Click the Facebook or Twitter share button to see the
download link. Thank you for your cooperation in the promotion.
1. Check impressions in Google Search Console
Check for changes in impressions (total impressions) in
Google Search Console. Compare the graphs to see when search results have
begun to decrease. Find the point on the graph where impressions are
dropping significantly.
Google
Search Console > Search Performance> Comparison Compare the
previous 28 days with the previous period
2. Check organic traffic with Google Analytics
Investigate organic traffic fluctuations with Google
Analytics. Look for signs and pages with reduced website traffic (access)
compared to traffic volume last week and last month.
Google Analytics > Behavior> Site Content> All
Pages> Last 30 Days Compare
The decrease in traffic has a pattern that is falling
like the reference graph of Ahrefs and a pattern that is
falling gradually. Make sure not to overlook these signs.
3. Check keyword search order with tracking tool
Use the tracking tool to check for changes in keyword
(query) search rank. Specifically, it is necessary to accurately grasp the
information about how much the ranking of which keyword has dropped. If
you have a tracking tool, you can check the current status more easily and more
efficiently than Google Search Console or Google Analytics.
The tracking tool is an SEO tool that can record keyword
ranking changes by registering websites and keywords. The tracking tool
needs to be recorded in advance before any trouble occurs, so if you have not
already done so, consider using it.
For example, if you use Ahrefs' Rank Tracker, you can check
the ranking change of the keywords in the data and graph as follows. The
sample shows the change in the ranking of the “Mobile First Index” in the
official Google Webmaster Blog.
4. Examine the page with Ahrefs
Use Ahrefs ' site explorer to search for pages
with lower search ranks. You can see the organic keywords, organic
traffic, linked profiles, and changes in search rankings in a graph. It ’s
more up-to-date than Google Analytics and Google Search Console, so it ’s
useful for investigating immediately after a problem occurs. Other than
Ahrefs, tools such as Moz and SEMrush can be used instead.
Ahrefs> Site Explorer > URL
input> Exact match> Overview> Linked profile / organic
search
5. Rethink keywords and page value
In the process so far, we have organized information on keywords
and pages that have fallen in ranking. The next step is these recoveries.
But before you do the work, you should reconsider whether
the keywords and pages that have fallen in ranking are worth dealing
with. Have you ever thought to buy
organic website traffic but paused thinking you could develop other
strategies on your own? So many of our
customers have tried this high quality. This is because keywords that are not
relevant to your website or business do not need to be addressed
urgently. Therefore, review keywords and pages in the following three
points.
·
Traffic (number of accesses)
·
Is it driving traffic to your website?
·
Lead
·
Is it helping to get prospects?
·
conversion
Is it driving sales and customer acquisition?
From the perspective of these traffic, leads, and
conversions, if the page hasn't helped before the fall of the ranking, reconsider
whether it needs to be addressed.
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