Organic search (organic search) is a page other than an
advertisement that is displayed when a user enters a search keyword. The targeted web traffic visited
from the search result screen is expressed as “number of organic searches.
In SEO measures, it is important to increase this traffic
and accumulate customers by accumulating access.In this article, I ’d like to
explain how to increase organic search, SEO measures, and organic search in
Google Analytics.
table of contents
- What
is organic search?
- How to
increase visits from organic search
- About
organic search and SEO measures
- Google
Analytics and organic search
- Differences
between search queries and organic search keywords
- About
not provided
- Organic
search source
- Organic
search and clickthrough rate
- Summary
What is organic search?
We will guide you through the necessary measures to become
first in "keywords" (free)
With organic search, as explained at the beginning, the
answers to the searched keywords were ranked. On-advertisement pages that
appear in search results It is also called “natural search”, and the number is
called “search traffic”. Buy
Organic Search Traffic! We will
deliver highly targeted traffic to you based upon (up to three) keywords that
you provide!
Also, referrals, direct and social are the main types of
traffic to sites other than organic search.
How to increase visits from organic search
In order to increase visits from this organic search, as you
know, “SEO measures” are necessary. Naturally, the page displayed at the top of
the search results is easier to click, so the quality of the content is also
important. Opportunities to visit the site will increase.
About organic search and SEO measures
The following two measures can be considered from the measures
required to increase organic search.
① Link measures
It is recommended to take measures to improve site
evaluation while optimizing linked / internal links and increasing the quantity
and quality of links.
②Content measures
We will improve the site evaluation while optimizing the
title, description, number of characters, etc. and improving the relevance to
the keyword appearance rate, the number of words, and the search query. " The
SEO internal measures? For effective measures " and " What
is the content SEO? Easy to understand commentary! While the" in
reference, we recommend that you proceed with the content measures.
Google Analytics and organic search
To increase organic search, first check the current traffic
in Google Analytics by looking at “Organic Search “which means organic search. Reference
article* See also this article to use Google Analytics.
What is Google Analytics? Easy-to-understand explanation from introduction to usage
What is Google Analytics? Easy-to-understand explanation from introduction to usage
To check this number, first log in to Google Analytics and
click on Acquisition> Channels> Organic Search. Competitive research is
important to aim for first place! Request SEO competition survey (free)
This “Organic Search” allows you to check user behavior such
as organic search trends, keyword-specific sessions and bounce rates.
Differences between search queries and organic search
keywords
A little confusing here is the metrics "search
query" and "organic search keywords".
This difference can be briefly explained as follows.
This difference can be briefly explained as follows.
- "Search
query" ... Keyword whose page is displayed in the search results
- "Organic
search keywords" ... Keywords visited from search results
"Search query" can be confirmed by logging in to
Google Analytics, and you can check from the menu attracting customers> Search
Console> search query, and "organic search keyword" can be
confirmed from attracting customers> campaign> organic search
keyword.
* In order to use "Search Query", Google Analytics and Search Console must be linked.
* In order to use "Search Query", Google Analytics and Search Console must be linked.
About not provided
Here, you may be interested in the “not provided” Buy
Organic Traffic and find out what so many already know ... This traffic is highly targeted by keywords
and geography. item in organic search traffic, which means organic search
keywords that are encrypted during search.
This means that your ca does not see it in Analytics. This is because Google's organic search keyword is displayed as "not provided" due to the introduction of SSL for Google services, and the number has gradually increased. Currently, almost all Google users search keywords are "not provided".
* SSL was introduced at google.com in November 2011 and in Japan (google.co.jp) in March 2012.
This means that your ca does not see it in Analytics. This is because Google's organic search keyword is displayed as "not provided" due to the introduction of SSL for Google services, and the number has gradually increased. Currently, almost all Google users search keywords are "not provided".
* SSL was introduced at google.com in November 2011 and in Japan (google.co.jp) in March 2012.
About organic search sources
Next, “Organic Search Source” is a function that allows
search traffic other than typical search engines such as Google and Yahoo! to
be assigned to organic search. To assign new search traffic, after logging in
to Google Analytics, click Administration> Tracking Information> Organic
Search Sources in the top menu. Then you can add organic search sources from
the "Add Search Engine" button as shown below.
The default is enough, but let's deal with it if necessary.
The default is enough, but let's deal with it if necessary.
Organic search and clickthrough rate
To increase traffic from organic search, it will appear in
search results Improve title click-through rate It is important.
There are several ways to improve the click rate for this
title:
- Make
the title description highly relevant to the search query
- Use
compelling language that your users may be interested in
- Make
title descriptions concise and easy to understand
The highest ranking is the highest click rate, and naturally the highest number of targeted organic website traffic
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