Once it ’s clear that your business ’s critical page search
rank has dropped and needs to be addressed quickly, the next step is to
identify the cause and act. The point here is to understand why the
ranking has dropped and what process to improve.
1. Check Google Search Console
Use Google Search Console to check manual measures and
security, and test using URL inspection tool. If something goes wrong with
your website, checking your website ’s status in Google Search Console is a top
priority. This is because Google Search Console has access to important
tools and reports that allow you to see things like crawls, indexes, targeted web traffic data,
security, and mobile.
Check manual measures and security
Check Google Search Console for manual actions and security
issues. If there is an error in either report, you ’ll need a process to
resolve the error and submit a reconsideration request.
The first is manual countermeasures. If you ’ violated our guidelines and
have been penalized for manual actions, you ’ll see a detailed description of
the manual action and the affected pages. Unnatural links, low-value
content with no value are classic penalties. To solve the manual action
issue, follow the steps outlined on the official page to
resolve all issues and request a re-review.
The same is true for security issues. Looking
for keyword-driven website or blog traffic?
Buy
organic Search traffic In case of hacking or malware damage, the report
will show details of the error. Follow the instructions on the official
page to resolve these errors and request a re-review
Test with URL inspection tool
Check the page with the URL inspection tool to see
if there are any errors in the Google registration status, index coverage, and
extensions. The information that can be obtained with this URL inspection
tool is very important as shown below, and indexing errors are especially
fatal. If there is a problem with the index, even search results will not
be displayed.
- Check
the current index status of a URL
- Public
URL inspection
- URL
indexing request
- View
rendered page
- Display
loaded resource list, JavaScript output, and other information
Google Search Console> URL inspection> Enter URL
If you check the results and there is an error, the
details of the error and the solution will be displayed. If you
want to check the status of only the index data of all pages of the
website, you can check it at a glance with the index coverage report.
Other
- Sitemap
report
- Check
the sitemap report for errors in the sitemap.
- Email
notification settings
- If
you register your email address in the Google Search Console message
settings, you can receive email notifications from Google Search Console
if an error occurs.
2. Check Google search algorithm update information
Find the latest updates on Google ’s search algorithms. This
is because if the ranking drops immediately after the update, it may be
affected by the update. Buy
targeted organic website traffic and know that you are buying traffic that
is of the highest quality, there are two algorithm updates. New algorithm
rollout and refresh of existing algorithms. In any case, keep track of
what content has been updated. The following sources and tools can help
you stay up to date with Google.
Information source
The following blogs and Twitter provide the latest
information on SEO. Some blogs distribute search-related news via email
every day, so it is convenient to register for several newsletters.
- History
of Google search algorithm updates
- Google
Algorithm Change History
- History
of Google Algorithm Updates
- Google
Also Updates and More – A Complete List of Changes that Could Affect Your
Site's Traffic.
tool
Next is a tool that allows you to see changes in Google ’s
algorithm on a graph.
Penguin Tool
You can compare the variation of the algorithm with the
variation of website traffic in a graph. The main point is that you can
compare and analyze data from your website by linking with Google Analytics
data.
MozCast
The fluctuation of Google's algorithm is expressed as a
graph based on the weather forecast. If the numerical value is large and
the rain mark is displayed, it means that the ranking has fluctuated.
SEMrush Sensor
Like MozCast but displays more detailed data than
MozCast. We also offer embedded widgets as follows:
3. Check backlink profile
Check your page's linked profile in Ahrefs to see if you've
lost links with high ratings such as DR and UR. Backlink is an important
factor in SEO. If you lose valuable backlinks that have contributed
significantly to boosting your rankings, it's likely that your rankings will go
down.
Ahrefs> Site Explorer> Enter URL> Linked
Profile> Link Lost> Filter by 60 Days
If you lost an important link, check the page for the lost
link. If the link is deliberately removed, we suggest that the site owner
relink. If the lost link cannot be recovered, the following link building
strategy will be used to acquire new backlinks.
- SEO
case study: A 170% increase in the number of linked links over 14 days
- Complete
Guide to Linked Acquisition: Link Building Strategy
In addition, when you check the linked profile, you rarely
encounter negative SEO. Negative SEO is a malicious act that attempts to
lower the ranking of a target site by linking from a spammy site.
However, most sites that think they are suffering from
negative SEO are caused by other factors. Buy website traffic to boost
your presence and get noticed! standard
and premium website traffic options including; social media traffic, Targeted mobile
traffic, US
State targeted website traffic, Alexa traffic and organic traffic. There's something for every need/objective It
is often the case that the link that contributed to the ranking will be deleted
by using the link denial tool if it is misunderstood as being damaged. In
other words, negative SEO is really rare, and Google will handle it,so
it's really the last thing to consider the possibility of being spammed.
4. Check website changes
Check the following items for any changes made to the
website. If the ranking goes down immediately after making any changes,
the changes may have had an adverse effect.
Check website changes
- redirect
- Canonical
URL
- robots
meta tag
- robots.txt
- hreflang
- .htaccess
- HTTPS
- navigation
- Loading
time
- Crawl
error
- 404
page increase
- Server
load
Check content changes
- title
- Meta
description
- Internal
link
- External
link
- Anchor
text
- URL
change
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